Application of Clients Service Offering into the Marketing

Question: How to Application of Client's Service Offering into the Marketing? Answer: Introduction The report is about pet boarding business in Australia that how the company provides fruitful services to its clients. The business is basically a long pet minding business and a long stay boarding service for pets like cats and dogs. It has been given in the report that the country has implemented humanized concept of pets to reveal that pets play a key role in the life of Australian people. it has been determined that the customized versus standardized approach is lucrative for the business functioning of the company to make sure that it provides the best kind of services to its clients. Pet Boarding Business in Local Market Pet boarding business is contemplated as a greater opportunity for those who are animal lovers as they want their pets to be on the safe side. Nowadays, the humanization concept of pets is extremely popular in Australia due to the increasing concern of pet owners as they treat their pets as their family members. The people of Australia want an environment of best practice principles and ongoing learning for better technology and care in the pet industry. The Australian people are extremely conscious of the health of their pets and they want that the pet boarding business provide better care to their pets so that their pets can be delightful and cheerful. This is the main reason that scientists have developed two new vaccines for canine influenza as this is quite a common disease in the pets of Australia. The country is likely to have the third highest level of pet dog ownership across the globe and the country also involves many kinds of events to provide recreational activities for pets. For instance, a recent event in Adelaide named Pets at the Pub has been attracting the attention of numerous dog owners so that they can be friendly around the city. It is believed that dogs are really an important part of peoples life as they treat them as their family members. Most of the people in the country have a very busy schedule and many of them are leading a single life and they fear that who would take care of their pets when they go to work or somewhere else. In this regard, it can be stated that pet boarding businesses in Australia are gaining popularity as such businesses give assurance to pet owners that they are safe in all the aspects. Now, such businesses have started giving spa treatments and other luxury treatments to their pets with the main aim to satisfy the owners of pets. Pets Hotel Target Market The target market of The Pets Hotel is the people who are pet lovers and ready to pay any premium price for the sake of their pets. This shows that prime target market for company is dog owners as the study shows that the number of pet dogs and cats in Australia has reached all time high. It has been reviewed by the company that spending on the products of pets is increasing with fast pace from $5.1 billion in the year 2000 to a projected $6.1 billion in the year 2005. The products of firm are useful and affordable for all the dog owners but the main focus would be generation Y customers are these people are more likely to hold insurance policy for their pets as compared to middle aged female baby boomers (Al-Azzam, 2015). Clients Core Service The core service of the firm would be to bring a life of luxury and the outdoors to the dogs of Australia which may include grooming of dogs, veterinary care, spa treatments, gourmet dinners as well as health insurance. Application of Client's Service Offering into the Market The genuine meaning of a service is to associate the work done by servants for their masters and in business term, it is the act of serving, helping or assisting clients for their welfare. In this regard, the firm must ideally apply its service offering into the market by customized versus standardized approach by providing the same kind of services to all the clients but the service should be flexible so that they can be altered as per the needs and preferences of customers (Baalbaki and Malhotra, 1995). For instance, the firm must use same kind of insurance policies and spa services for the dogs of same breed but they customers must have the option to change the service if they have a pet of different breed. It is evident that the firm also provides day care services to pets like cats and dogs in which all the customers must be provided same kind of services as per their purchased day care vouchers so that customers do not have the feeling that the firm is being partial to their pe ts. In this manner, the client should ideally apply its service offering to the market to attract huge traffic with an ease (Hossain and Yazdanifard, 2015). Application of Value Propositions to this Business and the way each Value Proposition can be Enhanced It is true it is quite easy to make new customer but it is extremely hard to retain the same customer for longer time but this can be made possible by implementing sound value proposition. It is important for company to provide a valid reason for why he must use its products and services. Customer value can be easily created around place, time, experiential, problem solving and form. The place factor determines that The Pets Hotel is one of the best places to keep clients pets safe and secured as they are pampered like innocent kids. In this way, large number of customers can be attracted towards the products of company as they treat their pets like their own kids and they would be relaxed and trust the firm that their pets are secured. Also, a good ambiance means a good place where people can happily leave their pets for the service without having any doubt in their mind(Lin, 2003). Apart from this, the firm must respect the bond between the pets and owners as it has been proved in various researches that all the pets share emotions. They feel pleasure, happiness, fear, anxiety and sadness and when the customers would get services in which they would feel that the sentiments of their pets are paid attention then, they would trust the firm and use its services without any difficulty (Hassan, 2012). Identification and Explanation of Six Categories of Perceived Risk inherent in a First-Time Consumer using any Service When a customer think of purchasing a new product or using a service for the first time then, he is likely to face some a set of uncertainties regarding that particular service which is referred to as a perceived risk. In regard to six categories of perceived risk inherent in a first time consumer using pet boarding facility, they may include functional risk, social risk, financial risk, physical risk, time risks and psychological risks. Functional risk is one of the most common types of perceived risk as it is the possibility of the product malfunctioning and not performing as it was determined to perform to provide desired outcomes. Social risk means that using a particular service might reduce a persons status among his friends, family members and neighbors. Financial risk works on either subjective or objective level as it boils down to a fear that the purchase of a particular service can tax or outstrip an individuals monetary resources (Casadesus-Masanell and Ricart, 2009). Physical risk refers to the ability of a service for a purchase to cause physical harm to the purchaser or his loved one. Time risk is the enhancing pace of contemporary life when a service turns out to need replacement or fails to deliver a desired output in a certain limit of time. Psychological risk provides an assurance to individuals that the bought service is the right choice morally. In this manner, the most relevant categories of perceived risk to the customers of The Pets Hotel may include social risk and physical risk. Many individuals believe that having a dog is like maintaining a social status and if the person encounters a better and well groomed dog among his friends group then, he loses his social status (Al-Azzam, 2015). This is the main reason that The Pets Hotel must make sure to provide the best services to allow dog owners to maintain their status. Another risk is physical risk as The Pets Hotel must make sure that the dogs are insured before offering services. It makes clients happy when they see that the company is taking care of their pets. For them, it is just like taking care of their own children. It is evident that physical accidents can happen anywhere even when one least expect. Henceforth, physical risk is important to consider while providing services to its clients (Yarimoglu, 2014). Explanation of the Five Dimensions of Service Quality in relation to the Clients Business The five dimensions of service quality may include tangibles, reliability, responsiveness, assurance and empathy in which tangibles are the appearances of physical support and facilities and other communication aspects. Reliability can be defined as the potential of a product or a service to provide fruitful results to the clients as promised while responsiveness is the willingness to assist clients so that quick service can be provided to them (Yarimoglu, 2014). Assurance is the courtesy of employees in order to convey trust to assure them that they are provided the best kinds of services where as empathy is the concern and individual attention given to clients. In context to the most important service quality aspects to The Pets Hotel, empathy and assurance are of utmost importance as people in Australia treat their pets like their own children. They must be given assurance that their pets would be given the best day care service, spa treatments and other services better than any other firm. It has been already mentioned that Australian people treat their pets like their kids and empathy is highly needed by kids and the humanization concept of pets in Australia suggests that all the pets need proper attention. This would help to please clients as they would be ensured that the company is providing quality services to them (Yarimoglu, 2014). Evaluation of Customer Satisfaction Levels Measurement of customer satisfaction is important in order to check how well a product or a service experience meets the expectations of customers. In order to generate a specific and diagnostic measure of clients attitudes, the company can ask its clients to rate its services. It is perceived that 91% of unhappy customers are not likely to make a purchase again and if this number reduces then, it is sure that customer satisfaction level is low and vice- versa. Some of the significant approaches that can be used to evaluate customer satisfaction levels may include customer satisfaction surveys, scores, social media monitoring and many more (Hassan, 2012). Conclusion From the above discussion, it can be concluded that pets have major importance in the life of humans and this is the main reason that pet boarding businesses are gaining utmost importance. Nowadays, people want their pets to have luxurious and comfortable life and they are ready to pay any premium price to get the best kinds of services. The report is about the The Pets Hotel which is a day care as well as provides fruitful services like spa treatments, gourmet dinners, health insurance and many more. The activities of the current business have been explicated with the help of certain risk factors that the firm needs to consider to avoid hindrances in its growth References Hassan, Almoatazbillah. 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