Analysis of the integrated marketing communications mix strategies of Essay

Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand - Essay Example With the help of analysis it is noted that Apple Inc. delivered attractive and best quality product designed for a finest price. Integrated marketing communication (IMC) mix is a process, designed for managing the consumer relationships that drive product value. More exclusively, it is defined as cross functional practice for generating and nourishing beneficial relationship with the customers and stakeholders (Koekemoer, 2004). Now the environment of marketing communication is changing: mass markets have been fragmented, thereby, causing marketers to move from mass selling to segment marketing; and shifting from mass media towards focused media. Integrated marketing communication activities entail a forward flow of communications. Producers communicate to the wholesaler, the retailer, and the end consumer. Resellers correspond to customers. Backward communication flow also exists but is crucial to understand markets and customers (Anderson and Vincze, 2006). The main aim of this report is to analyse the integrated marketing communication mix strategies of Apple Inc. The main elements of communication procedure are the sender, encoding message, receiver, medium, decoding, and feedback. A clear understanding of all these elements helps to design an effective communication programs (Jacobson, 1999). Sender: Sender is a person who starts the communication process by thinking about the idea to have a conversation with the receiver. During the communication, the body language, vocabulary and the voice tone of the speaker influence how the receiver accepts the message (Jacobson, 1999). Encoding: It is an act of creating an idea reachable to the entire mass. Before the message or an idea could be conveyed to receiver or the people, the sender requires encoding the message in a suitable code (Cleary, 2004). Medium: Once the idea of sender are translated or encoded, they are conveyed in the structure of message. Messages could

Social Marketing Campaign for Youth Gangs Assignment

Social Marketing Campaign for Youth Gangs - Assignment Example This essay declares that the proliferation of gangs is a national and local issue. The young ages of gang members and resulting individual and collective deviant behaviours make them a particular national concern. The basic age range of gang members is between 12 and 24 years, with the average ages of 17 and 18 years. These are children who should be studying in school and being moulded by society to reach for their dreams and upmost potentials. Instead, they are engaging in deviant and criminal behaviours. States and local communities also experience a rising incidence of gang membership. This paper makes a conclusion that in Atlanta, International Robbing Crew and 30 Deep are two of the largest gangs. They are mostly involved in drugs and robberies. The literature on the social context of gang membership contains numerous contradictions. Albert Cohen advances a subculture theory that seeks to explain why the youth join gangs. In particular, a gang provides them the opportunity to belong, to develop their sense of masculinity, to do something that is â€Å"valuable†, or to fight middle-class society and authority follows the study of psychologist Erik Erikson to understand gang membership. Erik Erikson argues that identity is a â€Å"developmental phenomenon† shaped by the social conditions and internal developmental processes. A social and cultural background that provides for the identity formation process and helps adolescents achieve their human identity needs is beneficial to a robust identity formation.

Scientology Essay Example | Topics and Well Written Essays - 1250 words

Scientology - Essay Example (Hubbarb, Miscavage, 2006). L. Ron Hubbarb is the founder of Scientology he defines it as"the study and handling of the spirit in relationship to itself, others and all of life." Base on Hubbarb's book there is no indication that it may cause problem and conflict with other religions. Below are some of it's believes and principles. Scientology is not a religion who asks you to believe on something but what you observed to be true is the truth. Believers discover that Scientology works personally by applying its principles and observing or experiencing results. This paper will show some facts that religion should not be banned no matter what their principles are as long as they not affect any important matter in a person's life. The goal of the Scientology religion as stated in the book written by Hubbarb (2007) is to achieve complete certainty of one's spiritual existence, one's relationship to the Supreme Being, and his role in eternity. Scientologist aims to have "A civilization without insanity, without criminals and without war, where the able can prosper and honest beings can have rights, and where man is free to rise to greater heights." This is why the number of Scientologist increases faster because of its aims. If one religion aims for peace and prosperity how can it promote war and disparity Religions differ only on their patron but they all aim for peace and happiness. Like any religion Scientology has its own "scripture" only in the form of principles written by Hubbarb. Scientology Scripture recognizes that there is an entire dynamic (urge or motivation in life) devoted to the Supreme Being (the eighth dynamic) and another dynamic that deals solely with one's urge toward existence as a spirit (the seventh dynamic). Principles of Scientology Looking at the principles of Scientology we will be able to foresee what will happen if this religion becomes the religion of choice in the future. Below are the principles based on the book written by the founder L.Ron Hubbard. 1. The Bridge to Total Freedom - Scientology practices (called "Technology" or "Tech" in Scientology jargon) are structured in sequential levels, reflecting Hubbard's belief that rehabilitation takes place on a "gradient", that is, easier steps are taken first and only then greater complexities are handled. 2. Dianetics - One principle in scientology is solving problems using your self. In Dianetics there is only one source of all your problems, stress, unhappiness and self-doubt. It's called the reactive mind - the hidden part of your mind that stores all painful experiences and then uses them against you. 3. The ARC and KRC triangles - ARC stands for Affinity (emotional responses), Reality ( an agreement on what is real), Communication. KRC stands for Knowledge, Responsibility, and Control. Scientologists believe that improving one aspect of the triangle increases the level of the other two. ARC and KRC triangles can be found in the Scientology symbol. 4. The Dynamics - Scientology and Dianetics state that the dynamic principle of existence is to survive and that man survives across the "eight dynamics of Self, Family and Sex, Group, Humanity, the Animal and Vegetable Kingdoms, the Physical

Law of Property Essay Example | Topics and Well Written Essays - 1500 words

Law of Property - Essay Example She has also noticed that an apple tree in the adjoining garden has branches overhanging her own garden. She wishes to know whether she can cut the branches and whether she is entitled to keep any apples either taken from the branch or which fall from it. A. You are a trainee in a firm of solicitors consulted by Esther. Your principal has asked you to research the relevant law and report to the principal (in 1,000 words) on what are the legal principles regarding Outside the word limit, give a bibliography of all books and databases used to carry out the research, and give a list of all cases that you consulted (whether or not actually used in Part A of your answer), with their references. In order to be able to advise Esther of her rights over the items that have been removed from the property, the branches and apples overhanging her property and the watch found in the grounds it is necessary to examine the law surrounding chattels and fixtures as well as the law regarding property ownership. In relation to the items removed by the previous owner the law regarding chattels and fixtures would be applicable1. According to the maxim of ‘quicquid plantaur solo, solo cedit2’ which translates to mean that whatever is attached to the soil becomes part of it this would mean that if the seller of a property removed plants from the garden he could be in breach of the contract. In Elitestone Ltd v Morris [1997]3 the House of Lords divided the category of fixtures into chattels that have become part and parcel of the land and other fixtures. If an item can be removed from the property without damaging the fabric of the property the court will generally regard such items as chattels4. In this particular case in relation to the carpets it is unlikely that the court would regard these as a fixture as removing them does not interfere with the fabric of the property. The bell might be regarded as a fixture

Song of hummingbrd Essay Example | Topics and Well Written Essays - 250 words

Song of hummingbrd - Essay Example societies are usually divided into classes based on either economic and political affiliations or interests, with factors varying from one culture to the other. However, in the case of Aztec society, the hierarchal structures were strictly based on the social, political, and religious perspectives. With divisions into eight different social classes, the Aztec society was made of rulers, worriers, noble priests, poor, slaves, servants, and the middle class members of the society. Each of these individuals had a specific role that they played in the society. The worriers were a group of brave men trained and equipped with skills to combat war and battles. For the priests and the priestesses were bestowed with many responsibilities such as watching the planets and prophesizing, and divining incarnations for the gods among others. The servants and the slaves were owned by the nobility, with the only distinctive aspect between the two being that slaves were considered property while the servants were not considered property, with options of marrying. For middle, class whom also the largest of the society, comprised of lawmakers, accountants, and potters among other

Should Corporate Social Responsibility (CSR) be considered in the Research Paper

Should Corporate Social Responsibility (CSR) be considered in the rating of Wall Street companies - Research Paper Example This poses the question whether CSR should be considered in rating of Wall Street companies. In this paper, CSR is discussed in cases for and against inclusion in Wall Street company ratings. Approaches to CSR, research and trends are also examined. The author argues that CSR is important and should be considered side by side the companies’ ratings so that stakeholders get a clearer picture about the companies’ operations in the society they work with. The author proposes a simple, qualitative rating scale as a starting point for something as universal as CSR for inclusion in rating Wall Street Companies. Corporate Social Responsibility (CSR) Corporate Social Responsibility (CSR) is an ethical belief and practice that companies, just like individuals, are responsibilities as good stewards of the society in which they do business with (Wood, 1991). Corporations have an obligation to act in ways that will benefit or sustain society and that their responsibility is not lim ited to their profit. In the last decade, we have seen movements gather momentum requesting for more corporate social responsibilities in ethical practices, for the environment, the working conditions of employees, for the local communities, and towards all stakeholders from suppliers to post-consumption of products. CSR is soon to be integrated with the human resources, business development, operations, and relations (Barnea and Rubin, 2010). This paper will examine the two companies rated by Wall Street: Goldman Sachs and British Petroleum (BP), which very recently have been involved in practices that did not do well to the society in which they do business with. An attempt will be made to see if CSR should be considered in their ratings. In the year 2010, each of the three major credit rating agencies - Moody’s Investor Services, Standard & Poor's and Fitch Ratings - rated both of these companies mainly on their credit worthiness. In the same year, Fortune Magazine also na med them as two of the world’s most admired companies. The question then is whether these companies should be rated solely on scales that show their credit-worthiness or should these ratings also include a dimension that will show how well a company performing in the society in general. British Petroleum (BP) In April 2010, an explosion occurred on BP's oil rig in the Gulf of Mexico. The Coast Guard reported that 11 people were killed, 17 other others injured and about 4.9 million barrels of oil released to the Gulf of Mexico affecting Louisiana, Alabama, Mississippi and Florida. The oil spill caused extensive environmental damage to the sea and wildlife creatures in the Gulf of Mexico. It also damaged the fishing and tourism industries. The US Government held BP accountable for the damages. BP officials committed to shoulder all cleanup costs and other damages. In addition, the company is also being investigated for alleged unsafe practices which caused the occurrence on the rig leading to the explosion. An internal probe made BP admit to mistakes that led to the oil spill in the Gulf of Mexico. In 2010, Moody’s rated BP’s senior unsecured ratings as an Aa2 from Aa1. Fitch Ratings rated BP’s long-term issuer default rating and senior unsecured rating as an AA from AA+. Reuters also reported in June 2010 that Standard and

Research Proposal on Banking Essay Example for Free

Research Proposal on Banking Essay Introduction Over thirty-five years have passed since academics began speculating on the impact that information technology (IT) would have on organizational structure. The debate is still on-going, and both researchers and managers continue to explore the relationship between IT and organizational structure. As organizations need to process more information under these uncertain conditions, IT is one possible way for organizations to increase their information processing capability. We are conducting a research in HBL bank that, how bank increase the number of account holders using Internet banking among its Current Account holders. IT has a dramatic effect on both peoples personal and professional lives. IT is also changing the nature of organizations by providing opportunities to make fundamental changes in the way they do business. The technology is changing rapidly, with computing speeds and the numbers of transistor equivalents available in a given area of a microprocessor chip both doubling in very short time. Organizations are acquiring more and more technology systems to assist in everything from manufacturing to the management of information to the provision and improvement of customer service. Harnessing and coordinating this computing power is the challenge. New tools and innovative perspectives with which to examine, interpret, and comprehend these rapidly evolving environments are always needed and sought. Background / Literature View: IT is transforming the way that business is conducted. Computers prepare invoices, issue checks, keep track of the movement of stock, and store personnel and payroll records. Word processing and personal computers are changing the patterns of office work, and the spread of information technology is affecting the efficiency and competitiveness of business, the structure of the work force, and the overall growth of economic output. Many people believe that the primary driving force behind this information revolution is progress in microelectronic technology, particularly in the development of integrated circuits or chips. Thus, the reason that computing power that used to fill a room and cost $1 million now stands on a desk and costs $500 or that pocket calculators that used to cost $1000 now cost $10 is that society happens to have benefited from a series of spectacularly successful inventions in the field of electronics. But fewer people understand why the introduction of information technology occurred when it did or took the path that it did, why data processing came before word processing or why computers transformed the office environment before they transformed the factory environment. Because this technology oriented view of the causes of the information revolution offers little guidance to the direction that technological developments have taken thus far, it offers little insight into the direction that they will take in the future. Electronic banking is one of the first things that come to mind when one thinks about the future of banking. It is generally assumed that electronic banking is new and that it will replace or supplement many channels of delivery of retail banking services. The term electronic banking as used here refers to any banking activity accessed by electronic means. It includes Online Banking, Automated Teller Machines (ATMs), Automated Call Centers, Digital Cash, Internet Banking, Screen Telephones, E-Utility Bills and so on. These channels of delivery can be used for presenting and paying bills, buying and selling securities, transferring funds, and providing other financial products and services. Electronic banking can be used for retail banking and business-to-business (B2B) transactions, as well as for facilitating large-amount transfers. Equally important, electronic banking is a worldwide phenomenon. As the term is used here, it involves transactions. Web sites that are transactional are considered electronic banking. Electronic banking and the Internet in general are forcing a shift in the way banks and other businesses organize and the way they think of themselves. A shift is taking place from vertical integration to virtual integration. Banks and other financial intermediaries must realize that they are in the financial information industry. The Internet makes it possible to bring both customers and suppliers together to share critical business information. E-banking helps banks relay and show to their clients how good their services are, how many services we are providing and that the services they offer are of better standards. Through E-banking the company can show the clients that they are better than competitors and can give them satisfaction guaranteed. Statement of the problem The internet and the different things it can do to uplift business procedures, products and services is a current necessity for business. One of internets products is Electronic banking. Electronic banking is a faster way for clients to transact with the banks personnel. Clients can still transact with banks while on the comfort and safety of their homes and Offices. The main purpose of this proposed research is to determine, how we will increase Internet Banking Users among their present Account holders. Theoretical Framework: Increase Internet Banking Users Quality Products (websites) A Bank Manager observed that, if he provides the better Quality Products (Websites) and Low Bank Charges on Internet-Banking to his Account holders. This will increase the number of Customer of Internet Banking. But it will not affect on those Account holders with less qualification and do not use internet. Qualification of account holder and use of internet Low Bank Charges on Internet Banking Research Objectives: This Research intends to find out, If Bank updates its website and gives quality products, easy use and as well as reduce its transaction charges on Internet banking will increase the number of users using Internet Banking among its Account holders. However, according to the literature review, the qualification of account holder is plays an important part in this relationship. Our objective is if we increase quality products and reduce its transaction charges on Internet banking will increase the Internet Banking users. Research Question: * If we increase quality products and reduce its transaction charges on Internet banking will increase the Internet Banking users or not? * Qualification of customer and use of internet is effect on internet banking users or not? Research Design/Methodology: Type of research This research will use the descriptive type of research. Descriptive method of research is to gather information about the present existing condition and solving the problem. The descriptive approach is quick and more practical financially. Moreover, this method will allow for a flexible approach, thus, when important new issues and questions arise during the duration of the study, a further investigation may be allowed. The study opted to use this kind of research considering the goal of the study to obtain first hand data so as to formulate rational and sound conclusions and recommendations for the study. Research Strategy For this research data will be gathered through collating published studies from different books, articles from different related journals and studies, and other literary instruments. Afterwards make a content analysis of the collected documentary and verbal material. The study will then summarize all the necessary information. The study will then make a conclusion based on the said information and provide insightful recommendations on how to solve the said problem. Sample and Sampling Technique The respondents of the research came from the different branches of bank mentioned from Karachi. Due to time constraint and also, for the convenience of the researcher, only hundred (100) respondents were considered for the study. The convenience sampling technique was imposed in the study to pick up the hundred respondents, mainly because the availability of the respondents from the different branches was considered. This part of the study is important because the most important data needed to fulfill the objectives and aims of this study will only be supplied by the respondents from the Branches of HBL bank Karachi. Primary and secondary data collection The primary source of data will come from a survey using questionnaire and interviews that will be conducted by the researcher. The primary data frequently gives the detailed definitions of terms and statistical units used in the survey. These are usually broken down into finer classifications. The secondary source of data will come from research through the internet; books, journals, related studies and other sources of information. Acquiring secondary data are more convenient to use because they are already condensed and organized. Moreover, analysis and interpretation are done more easily. Validation of the instrument For validation purposes, the researcher pre-tested a sample of the set survey questionnaires. This was done by conducting an initial survey to at least five respondents from the different banks from Karachi. After the respondents answered, the researchers then asked them to cite the parts of the questionnaire that needs improvement. The researcher even asked for suggestions and corrections from the respondents to ensure that the survey-questionnaire is effective. Automatically, these five respondents were not included as respondents for the study. Data analysis Data gathered will be analyzed through frequency distributions. These will give way to reviewing the data categories and the number of referrals in each category. The data acquired will be analyzed according to the different categories and importance. The information that will be gathered and analyzed will be important to achieve the objectives desired by the study.